Lisbon, Portugal · Open to opportunities across Europe

Turning operational complexity into clear, measurable decisions.

Business Operations, Data Analytics and Risk professional with 2+ years in high-volume platform operations, combining rigorous analysis, operational governance and cross-functional execution to improve decision quality, process reliability and measurable business outcomes.

Daily risk decisions
1,000+
Quality performance
95%+
Career progression
G2 → G3
Professional portrait of Rayan Braccio

01 / Featured case studies

Selected analytical work.

Two decision-ready case studies translating complex operational data into retention, risk and governance priorities.

Revenue exposure $1.67M Annualized churned-account MRR sized for retention planning.
Priority segment 62,92% Rule-based churn segment built for controlled intervention.
Public reports audited 359.85M Enforcement measures translated into review priorities.
Verification checks 31/31 Key enforcement metrics reconciled before publication.
Business Analytics · 2026 Case Study 01

Customer Churn Analysis

From 7,043 customer records to a prioritized retention roadmap.

The analysis combines Python, SQL validation, business segmentation and financial sensitivity modeling to identify where churn concentrates, quantify recurring-revenue exposure and define an experiment-ready 90-day action plan.

Challenge

Recurring-revenue attrition was spread across customer, contract, billing and service variables.

Methodology

Cleaned 7,043 records, validated SQL definitions and built transparent operational segments.

Key findings

Month-to-month, early tenure, Fiber optic and Electronic check signals concentrated risk.

Impact

A 1,138-customer priority segment captured 38.31% of churn and $61.36K observed lost MRR.

Customers analyzed
7,043
Observed churn
26,54%
MRR exposure
$139K
Annualized exposure
$1.67M
SQLPythonTableauRevenue AssuranceRetention Strategy
Retention decision system Challenge -> Investigation -> Action
Base share16.16%
Churn share38.31%
Observed lost MRR$61.36K
Highest-risk segment 62,92% Month-to-month · Electronic check · Fiber optic · No Tech Support
Open report Customer Churn Analysis Premium PDF preview with methods, validation and retention roadmap.
Risk Analytics · 2026 Case Study 02

Platform Enforcement Reliability Audit

From 359.85 million reported enforcement measures to a risk-based human-review and quality-governance framework.

The audit benchmarks five major platforms using harmonised EU Digital Services Act transparency reports, combining reproducible Python and SQL validation, automation and appeal analysis, and a transparent framework for prioritising quality assurance and human review.

Challenge

Public DSA reports expose scale, automation and appeals, but not a ready-made QA operating model.

Methodology

Harmonised 55 source tables, reconciled KPI views and preserved platform-specific caveats.

Key findings

Automation exposure is high, while reversal outcomes and category risk vary materially.

Impact

A review-priority score links automation scale, appeal outcomes and severe-action exposure.

Platforms benchmarked
5
Reported measures
359.85M
Automation exposure
85.24%
Resolved reversal
43.66%
Risk AnalyticsPythonSQLPlatform GovernanceDigital Services ActQuality Assurance
Governance control loop Reports -> Risk score -> Human review
TikTok65.1
LinkedIn58.2
Instagram43.5
YouTube34.5
Snapchat24.6
Quality loop 31/31 checks passed

Appeal-linked review priorities without blanket automation reduction.

Highest review priority 65.1 TikTok · Review need, not platform quality
Open report Platform Enforcement Reliability Audit Premium PDF preview with methodology, score logic and governance decisions.

02 / Career overview

Resume

A concise record of operational impact, analytical capability and professional progression.

My experience sits at the intersection of business operations, risk and analytics: running high-volume decision workflows, strengthening process controls, designing SOPs and translating operational data into governance, retention and revenue-assurance action.

2024 — 2026

Global Operations Specialist

TikTok for Business · ByteDance · Lisbon

Operational excellence

Workflow ownership & governance

POC responsibilities, SOP redesign, backlog governance, escalation architecture and operational training.

Analytics foundation

SQL, Python, Tableau & Excel

Data cleaning, KPI design, customer segmentation, validation and decision-ready executive reporting.

03 / Core expertise

Built for complex operating environments.

A practical toolkit for diagnosing risk, strengthening operational governance and helping stakeholders make better, data-driven decisions.

01

Business Analytics

Converting raw operational data into KPI frameworks, customer segments, executive narratives and decision-ready prioritization logic.

  • SQL & Python analysis
  • Tableau dashboards
  • Revenue sensitivity modeling
02

Risk & Quality

Investigating ambiguous cases, applying policy consistently and designing controls that improve decision quality.

  • Risk investigations
  • Quality assurance
  • Root-cause analysis
03

Process Governance

Building operating mechanisms that make ownership, escalation, service levels, controls and execution standards explicit.

  • SOP & workflow design
  • Backlog governance
  • Escalation architecture
04

Stakeholder Operations

Aligning operations, policy, quality and partner teams around clear decisions, shared context and measurable follow-through.

  • Cross-functional coordination
  • Training & enablement
  • Executive communication

04 / Certifications

Continuous, applied learning.

Formal training that strengthens my ability to pair operational judgment with modern analytical tools.

Google AI Professional Certificate completion badge
Issuer: Google / Coursera · 2026Completed

Google AI Professional Certificate

Applied training in generative AI, prompting, responsible use and AI-assisted workflows for professional productivity and decision support.

Verify credential
Google Data Analytics Professional Certificate of Completion
Issuer: Google / Coursera · 2026Completed

Google Data Analytics Professional Certificate

End-to-end analytical practice across spreadsheets, SQL, data cleaning, visualization, R and stakeholder communication.

Verify credential

05 / Let's connect

Have a role, problem or project where operations and analytics need to work together?

I'm open to conversations about Business Operations, Data Analytics, Risk Analytics and operational excellence opportunities across Europe.